Modern homeowners are extending their true living space to the outdoors, and Coyote Outdoor works with dealers to create inviting and vivid outdoor kitchen displays.
This month, Casual Living Magazine featured Coyote Outdoor in a discussion on memorable and attention-grabbing displays and more ways dealers can help homeowners imagine and create their own outdoor kitchen and outdoor living spaces.
At the Architectural Digital show in New York, March 21-24, 2013, Bertazzoni announced its new range lineup for the North American market. Valentina Bertazzoni, brand manager and sixth-generation family executive for Bertazzoni, was onsite to share the news of the new vitamin color – “Arancio” as well as innovative new features and competitive price points for the Professional Series, Master Series and Heritage Series. A star in the lineup is the new “Arancio” Professional Series range, a stunning orange color, inspired by the foods of the Emilia-Romagna region where Bertazzoni manufactures all of its products.
Bertazzoni also introduced six innovative new features in its line of high-quality ranges including beautiful brass burners, increased BTU power to 18,000, precision control gas values, new soft motion door hinges, new ergonomically stylized handle and new telescopic glide racks. For the first time, Bertazzoni now offers its manual dual-fuel models at the same price point as its gas models. The availability of dual-fuel performance has also been expanded across the Bertazzoni line for all self-clean models.
For Bertazzoni Heritage Series fans, Bertazzoni infused the latest technology and advanced cooking features with the same classic vintage look. For those who love the Bertazzoni’s Built-In, the line now has Built-In specialty ovens as well as even more accessible price points. Finally, Bertazzoni also offered a sneak peak at its first, free iPad app, available in May 2013 for distributors, dealers, architects and interior designers.
Stay tuned for more on Bertazzoni’s trip to NYC and photos from the show!
At the Architectural Digital show in New York, March 21-24, 2013, Bertazzoni announced its new range lineup for the North American market. Valentina Bertazzoni, brand manager and sixth-generation family executive for Bertazzoni, was onsite to share the news of the new vitamin color – “Arancio” as well as innovative new features and competitive price points for the Professional Series, Master Series and Heritage Series. A star in the lineup is the new “Arancio” Professional Series range, a stunning orange color, inspired by the foods of the Emilia-Romagna region where Bertazzoni manufactures all of its products.
Bertazzoni also introduced six innovative new features in its line of high-quality ranges including beautiful brass burners, increased BTU power to 18,000, precision control gas values, new soft motion door hinges, new ergonomically stylized handle and new telescopic glide racks. For the first time, Bertazzoni now offers its manual dual-fuel models at the same price point as its gas models. The availability of dual-fuel performance has also been expanded across the Bertazzoni line for all self-clean models.
For Bertazzoni Heritage Series fans, Bertazzoni infused the latest technology and advanced cooking features with the same classic vintage look. For those who love the Bertazzoni’s Built-In, the line now has Built-In specialty ovens as well as even more accessible price points. Finally, Bertazzoni also offered a sneak peak at its first, free iPad app, available in May 2013 for distributors, dealers, architects and interior designers.
Stay tuned for more on Bertazzoni’s trip to NYC and photos from the show!
Bertazzoni has been featured in the publication Cottages and Bungalows, in an article titled “Radiant Redo.”
The article profiles a 1930’s home that has been remodeled, and features a 48” Bertazzoni Professional Series range in the kitchen. The article features two photographs of the Bertazzoni range, one of which we have included here below:
Up To Fifty Winners Will Receive Professional Photography Session, $500 Visa Gift Card And Social Media Exposure
MILWAUKEE – August 20, 2012 — U-Line, the award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, has launched a contest for design professionals who deserve recognition for their beautiful, original and innovative spaces.
Professional designers who are members of AIA, NKBA, ASID and/or NARI are invited to submit their best work in the following spaces: Kitchen, Bathroom, Rec/Media Room, Wet Bar or Home Office. Categories include Modern, Traditional, Outdoor, Marine and ADA.
During the contest period, up to 50 winners will each receive a $500 Visa gift card, a professional on-site photography session and a “Recognized By U-Line For Design Excellence” digital icon for use in marketing efforts. Digital images from each session will be provided to the winners and U-Line will showcase the winning spaces on all of its social media platforms.
Throughout the competition period, which began July 1 and ends Oct. 31, 2013, notable submissions will be posted in a design gallery showcased on U-Line’s Facebook page. Brand names are not a factor in the decision-making process.
For a complete set of rules, please visit www.u-line.com/designcontest.
Posted in News By Norma Rosenfield
Viking Range Corp. is offering customers complete control of their appliance image through a customization tool that lets users design appliances from the D3 line on its Web site.
Consumers can choose range color, knobs and handles through an experience on the Web site. This is part of a multichannel push to build awareness of the new D3 line.
“With the launch of this online tool, we are able to create a cohesive brand and multichannel user experience while building brand awareness, driving traffic to dealer locations, creating online quote requests and allowing customer engagement and conversation,” said Tim Tyler, manager of Viking digital at Viking Range Corp., Greenwood, MS.
“Since this customization is an exclusive in the appliance market and Viking is the only company offering the ability to personalize the knobs and handles on their kitchen products, we needed a way to show the customer their infinite design options,” he said.
Range of optionsThe customization tool is available on each product page on the Viking Web site.
When consumers click on a specific product, they are offered accent and coloring customization options. For example, customers looking at the freestanding ranges can choose from 24 colors for the door and two options for accents.
Customization colors
In addition, consumers can choose from chrome, clear, cherry, white oak, maple and unfinished maple inserts for knobs and handles.
These are removable and can be changed depending on what renovations are done to the kitchen, per Viking.
To bolster customization, consumers have the option of painting the clear inserts a specific color. They can also choose the stain color of the insert.
Knob customization
When they are done, customers are emailed a quote from the Viking Web site. “This tool definitely taps into the needs and wants of its consumer,” said Abbie Weiss, digital strategist at Pod1, New York. “The high-end appliance consumer is equally affected by the form and the function.
“Viking is creating a way for luxury buyers to visualize its appliances from a design perspective in addition to highlighting the functional specifications,” she said. “This could serve as a differentiator for Viking.
“Allowing consumers to see its products online in all the available combinations could give it an edge over other brands who rely on the consumers’ vision to picture appliances within their greater design plans.”
Heating upViking has been using various efforts to push the features of its new D3 line.
For example, Viking opted for a print brochure that is being distributed through suppliers, stores and distributors, as well as requests over the phone and online (see story).
Each product segment – freestanding ranges, built-in cooking products, refrigerators and freezers, ventilation and dishwashers – has its own section in the brochure.
The introductory pages of the catalog have a short blurb on one page with a full-page, colored image on the other. In addition, each line is pictured with food that could be cooked in that product.
There are also customization options displayed in the catalog.
Viking D3 catalog
Consumers can share each customized Viking product with their Pinterest, Facebook and Twitter friends, likely to build engagement.
“The Viking D3 product is an industry exclusive,” Mr. Tyler said. “No other appliance manufacturer allows a customer to customize their product with customizable knobs and handles to create a truly exclusive and one-of-a-kind look.
“The customization tool allows our customers to dream, plan and personalize their Viking D3 kitchen, and it allows Viking to open a dialogue with all potential new owners,” he said.
Personalize your kitchen with Viking D3, a new line of kitchen appliances. D3 allows designers to customize knobs and handles to complement almost any cabinetry finish or kitchen decor. The appliances come standard with stainless steel knobs and handles with polished chrome inserts, which can be replaced with different color or finish insert options. Wood inserts are offered in several stains or unfinished to match an adjacent cabinetry finish. The clear inserts can be spray-painted on the backside, and the resulting paint finish looks factory-applied through the acrylic. The D3 product line consists of 30-in. convection ranges, cooktops and built-in convection ovens, microwaves, warming drawers, ventilation, dishwashers and a French door refrigerator/freezer. Ranges are available in gas self-clean, dual fuel, and electric models. (Viking, July 16, 2012)
Take a stroll through any kitchen showroom and you may be surprised by how many appliances are made just around the corner. The coveted Viking range, which can cost from $3,000 to $14,000, is manufactured by Viking Range. The Mississippi company has received considerable fanfare for the attention it puts into product design, making it another example of how quality of craftsmanship is helping U.S. companies survive.
The editor of this product round-up states, “The oft-repeated story of the demise of US manufacturing overlooks an important point: The lowest price isn’t the only factor motivating consumers,” insisting that consumers are still factoring in the origin of products when making their purchase decisions.
For the full article click here.
FOR IMMEDIATE RELEASE For more information, contact
Amelie Smith
Fleishman-Hillard,404.659.4446
VIKING INTRODUCES NEW D3 PRODUCT LINE
GREENWOOD, Miss. (June 27, 2012) – Viking Range Corporation is pleased to announce its latest product offering – Viking D3, a unique and innovative line of kitchen appliances featuring breakthrough design, performance, and personalization options. Viking D3 is the only line of major appliances to offer consumers a completely new approach to design, including exciting styling, 24 designer colors, and personalization options.
At the heart of the D3 design innovation is its novel, patent-pending option for customizing knobs and handles to complement virtually any cabinetry finish or kitchen décor using consumer-installed knob and handle inserts. Beautiful stainless steel knobs and handles with polished chrome inserts come standard on each D3 appliance. However, for the consumer wanting complete flexibility with the accent finishes of their appliances, the chrome inserts are removable and may be replaced with optional inserts in different colors or finishes. The chrome inserts can be kept and easily reinstalled at a later date.
The customization process is simple. Kits containing either wood or clear acrylic knob and handle inserts may be purchased either at a Viking dealer or online at vikingrange.com and used to replace the chrome handle and knob inserts that are shipped standard with the product. The inserts can be quickly and easily changed as a “do it yourself” project in just a few minutes. And if the homeowners’ tastes or décor change, or if they would like to color coordinate their appliances with a season or holiday, the knob and handle inserts can be repeatedly replaced with new inserts in an entirely different finish or color.
To provide maximum design flexibility, the optional knob and handle inserts are offered in clear acrylic for unlimited paint color choices and in wood in several stains to complement the most popular cabinetry finishes. Wood inserts are also offered unfinished so they can be stained to match any adjacent cabinetry finish. For painted finishes, the consumer spray paints the backside of the clear inserts any color they wish and the resulting paint finish looks factory-applied through the clear acrylic.
The Viking D3 line is available in 24 designer finishes, from lemonade and mint julep to wasabi, along with venerable stainless steel, providing the appliance industry’s broadest palette of colors and finishes for adapting to any conceivable kitchen décor. Because of the infinite number of combinations provided by the standard D3 knobs and handles, the option of convertible and customizable knob and handle inserts, and a choice of 24 different finishes, no other appliance line can match the design options and flexibility of the new D3 line from Viking.
To enable the consumer to visualize different knob and handle colors and finishes on D3, Viking has created a new D3 customization feature on its website. This interactive design tool allows consumers to change knob and handle inserts with a variety of wood finishes and an infinite selection of colors. Brent Bailey, Director of Design at Viking, said, “This will be a fun way for people to modify and create their own D3 appliance and visualize how it would look in their kitchen.”
Bailey further stated, “The robust, yet modern styling of D3 gives a slight nod to our Professional heritage while providing an entirely new design interpretation of the Viking brand. Viking has always been at the forefront of kitchen appliance design and performance. D3 provides design choices that no other manufacturer offers. We’re certain that consumers will be excited about that creative aspect of the line.”
The D3 product line consists of 30” convection ranges, cooktops and built-in convection ovens, microwaves, warming drawers, ventilation, dishwashers, and a French door refrigerator/freezer. Ranges are available in gas self-clean, dual fuel, and electric models. Gas and dual fuel ranges have five high-performance sealed gas burners that provide up to 18,000 BTUs of powerful, precise cooking power for which Viking is known. The electric range provides five QuickCook™ electric elements that reach full power in three seconds. The electric and dual fuel self-clean convection ovens boast the largest oven capacity available.
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The new Viking D3 Series offers a fresh perspective on premium performance – yours. Viking listened to customers, designers, and home chefs. So in addition to all the power and features you’d expect from Viking, the D3 Series offers new options in style. Finally, there’s a choice for true performance and it’s completely up to you. Learn More About Each Product >> Personalize your kitchen. Design your savings. For a limited time, we’re offering instant savings on select Viking D3 products. They offer the same performance you’ve come to expect from Viking – with a sleek customizable style. RANGES COOKTOPS |
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MICROWAVES OVENS WARMING DRAWER VENTILATION REFRIGERATION DISHWASHERS OPTIONAL HANDLE AND KNOB ACCENTS Click here to visit Facebook ,You Tube or Twitter websites.
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