Time Magazine has included Viking in its Luxury Index for the year 2008. Here is what Time had to say about Viking:

There are stoves, and then there are Vikings. With the introduction of Viking's
newly developed gas ranges, including the 30-in.-wide Custom Series range
($4,250), professional chefs and cooking enthusiasts have new reasons to praise
the consummate kitchen-appliance brand. Viking's latest offerings have
everything consumers have come to expect from the brand — its patented burner
system, a surefire ignition and a thermostat-controlled griddle — as well as a
scope of design options. Unafraid to make a statement in the kitchen, these
ranges have an updated grate and chrome bezels and are available in racing red,
mint julep, golden mist and 21 other colors.

The Luxury Index is a complete guide to the people, places and products that are changing our perception of luxury while influencing and inspiring savvy consumers around the world.